Sushi King Rebranding


Sushi King Rebranding Exercise Offers A Healthier Dining Experience

Sushi is a Japanese food of vinegar rice which is also the brown rice or short-grain rice, sugar, salt and more according to the preparation. Sushi comes in a variety of forms such as seafood, vegetables, fruits and such. Presentation of Sushi is also playing a vital role in rendering the famousness. All the people around the globe like eating traditional Sushi as it contains everything liked by most of the people. They serve it in both forms vegetarian and non-vegetarian. There is a king in every element present in the world, and Sushi King is that King in the world of Sushi. 

Sushi King Rebranding

It is the ’Food of Japan’, as we all know. Sushi King has been a worldwide network. It has already served people from all over the world for 18 years with over 76 outlets across the globe. After 18 years, they have chosen to take a step forward by re-branding their franchise and deliver a fantastic look and dining experience. They altered every element of their portals from the restaurant’s climate. They changed the menu and the uniform of staff and vessels. This look was firstly unboxed to the world on 1st June 2013 after an effort of planning for over a year. It was necessary because the appliances were outdated and as there is a saying that ’we should change as the time changes’ they took it as a challenge. Sushi is generally served on a conveyor belt for presentation purposes. 

The Sushi King has enhanced a sensor system named Radio Frequency Identification Data(RFID) on the conveyor belt as well as underneath the Sushi plate to keep track of time taken to serve it and help in enhancing the speed and to make it more presentable. It enables the Sushi to serve automatically after two hours for raw fish and four hours for cooked dishes.

The New Outlook

Sushi King allows its customers to get access to fresh fish and Sushi fish prepared fresh and in a systematic manner. The new outlook of the restaurants ensures that the food that they served us prepared without compromising quality and to keep this promise awake they have arranged two Japanese chefs and some local Japanese food specialists in each of their restaurants. People really liked the new development.

Conclusion

The Sushi King is one of the best Sushi providers in the world. To date, no one has crossed their excellence and quality. After the restructuring of the Sushi King in 2013, it has evolved a lot. It happened with the help of the latest technologies. People from all over the world are likely to be tasting the Sushi King’s Sushi. They have added it to their once in a lifetime thing to eat. The re-branding ideas must be as expected by the customers and the brands must be aware of the customer requirements. Only then, you will be able to come up with proper ideas.

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